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Creating the Modern Man: American Magazines and Consumer Culture
Product Details:
Hardcover: 289 pages
Publisher: University of Missouri Press (July 2000)
Language: English
ISBN: 0826212808
Product Dimensions: 9.5 x 6.5 x 0.9 inches
From Library Journal
This book touches on many disciplines, including journalism, sociology, and business, while focusing narrowly on one place and time. There is a simple explanation for the simultaneous breadth and narrowness of this study: it was conducted for the author's doctoral dissertation in the hybrid but specialized field of American studies. Citing over 200 sources, Pendergast (St. James Encyclopedia of Popular Culture) uses general-interest magazines to chart the shift from Victorian masculinity, which emphasized character and hard work, to a modern masculinity based on personality, sexuality, and appearance. Pendergast disputes the prevailing assumption that the new masculine image was imposed by corporate consumer capitalism, with dire consequences for both white and African American men. Rather, he argues that the shift is a gradual, ongoing process in which all of society participates and from which we all gain. Recommended for academic libraries supporting American studies programs.
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